Overcoming Obstacles

I received feedback from my employer.  They told me that I was doing well but wanted to make sure I was not spending to long on building out the software before speaking to the clients and getting their feedback.  I tend to spend to much time getting the software to a point where it looks perfect before speaking to the potential users.  I enjoy doing both tasks of building the software and also the task of selling the software.  They wanted me to improve on my sales approach.  I believe I can sell very well but I was not allocating enough time to the sales of the software.  I ran into a challenge when we first began selling the software after one of the first builds.  The problem was I was not doing a good job managing the relationship with the end users so when the software was ready to be released to them I had to spend a serious amount of time speaking to them about why they should be using our application. For the next build I am bringing the end user in at a much earlier point of the build.  WAY before they need to sign up for the application.  I am frequently talking to them and making them feel like they are involved in the process making them want to use it immediately once it is ready to go.