Week 2!

As the second week came around I started by mostly continuing my work from last week ie unpacking new shipments and updating the inventory, doing pick ups in places like Soho and Brooklyn, and continuing to make sure the social media outlets were updated. Another project I got to assist on was updating the storyboards we keep in the office. My employer had sent me a file with designers and images of their products that we believe to be are “up and coming”. I printed them out and individually pinned them to a cork board. Below is the final product.

My biggest project for this week was figuring out Editorialist could optimize on-site images to aid both users and search engines. Essentially, how we could make our company one of the first links to appear when you search for something on Google. On-site optimization helps rank better in Google Image Search and helps gain additional impressions/views. What I did was go through the websites inventory and change each filename we use to save the images on the site. Using descriptive keywords in the filename helped identify to search engines what the image is about as well as provide clues about the content of the image. After I was don’t changing each filename, I actually went back to Google and found that Editorialist was now a leading site when searching for certain products. This was really interesting to me to learn how a company can better present themselves in the cyber market.