My Very Own Event

Earlier in my summer, I was told that I would be working on a project from the very start. One of my company’s clients hosts an annual day where over 1,000 participating museums across the country open their doors to the public for free. Publicizing this event was my number one task, and I was to do this with very little guidance. I started by making a list of long lead print publications through Internet searches and a computer program called CisionPoint. I then needed to write a pitch and send it out to all of the contacts I found. After many emails and phone calls, I have actually had great success in getting coverage for the event. Now, I have moved onto online outlet, finding and contacting people who work for different websites. Soon, I will move to broadcast and radio. I have also been contact mayors of cities that have a museum participating to collect as many mayoral proclamations as possible. I use the impression numbers from last year as a goal, trying to surpass the amount of coverage that the event received, which would make me extremely proud of myself. My supervisor for this event has been very complimentary and has encouraged me to continue to work hard to get as much coverage as possible.

This project has made me realize how much interns actually do for a business. It’s so stereotypical and expected that they’re just the ones stapling packets together, but now I see the responsibility that so many interns have and I am thrilled to work for a company that gives me that type of experience.