As I already mentioned, marketing madness is a company-wide competition between all the interns at Atlantic. The first week at our orientation we were all split into teams of about 7, each team contains one or two interns from each department. This way, we can all contribute what we are experiencing day to day and learn from the other members of our group. With our team, our job is to create a marketing plan surrounding a new Atlantic artist (We had to pick either, Francesco Yates or Kevin Gates, my group chose Francesco Yates). The marketing plan includes creating a budget, developing a tour and various ideas for how to advertise and promote the artist. The idea behind the competition is that we come up with new and intuitive ways to promote these new rising stars in ways that Atlantic may have not thought of before. At the end of the internship each group will present there marketing plans to various executives at Atlantic who will then choose a winner.
Since the internship is coming to a close that means that we are starting wrap up our project. My group and I have been consistently meeting once or twice a week in order to fulfill all aspects of the project and I have to say I think we are doing a really great job, so far! It's been really great being able to learn about the other departments involved in developing artists besides just A&R. There is so much planning and hard work that goes into building a budget and creating different promotions that I would otherwise have no exposure to if not for this competition. Moreover, it's been great working with a team of hard working individuals who come from such different backgrounds... At U of M I usually find myself pairing up with friends or acquaintances that I've met in class, but here I'm working with interns from all over the country, studying everything ranging from art and design to music business. I've found it incredibly rewarding working with such driven and talented individuals.
The presentation is set for two weeks from now, so hopefully all goes well! I'll be sure to keep you updated!
Also, check out Francesco Yates his new song "Call" is great.
Andy,
ReplyDeleteIt sounds like you have learned a lot about marketing experience as well as team work, all things that will be necessary when you graduate from school and get a full time job. Although I am sure that it is time consuming it sounds like you are doing a great job! Keep up the good work!