Post #4 - Changing Perspectives at Elvis Duran and the Morning Show

When I first started my internship at Elvis Duran and the Morning Show I was honored to have the opportunity and was excited to be working in a fast paced environment with a lot of responsibility. Though I still feel this way, I have learned through my experience that sometimes you have to go above your outlined responsibilities in order to prove your worth as an employee. Prior to beginning this internship I figured that the work I was given would fill my hours spent at the station and that I would be given enough experience to allow me to become skilled at using the system. As it turns out though, there aren’t very many commercials and promotions to edit and since the two other interns that I work with in the production department are very skilled and have a lot more experience than I do, they typically take the reins on those projects. Some days I don’t do any editing at all!

Since the radio industry is a creative one though, a lot of the work we do in production is projects that we come up with on our own. I have used my extra time spent at the station to help brainstorm various projects we can create for our different social media websites. As I mentioned in my last post, Clear Channel Radio has a relationship with the social media site Keek and has asked the Elvis Duran show to get involved. I came up with several ideas for videos we could post to our Keek account that would also help to expand our other social media sites.

Working at such a well-known show has obvious advantages and resources that allow us to make our ideas come to life. It took me some time to figure this out, but it’s really exciting to finally see some of my thoughts being executed! For instance, I thought it would be funny to find some weird/mean/funny tweets and comments on social media sites directed towards the members of the show and have the mentioned person read it for a camera (similar to what Jimmy Kimmel does on his show). Ronnie, the production manager, loved this idea and sent out an e-mail to everyone who works on the show to see if they had read anything about themselves on social media that was either strange or rude. We got great feedback and have already produced a few videos and posted some to our Vine account, titling the segment “Weird Tweets”! We hope to combine a bunch of the footage we capture for our Keek account and the Elvis Duran website to eventually make for longer segments. The following are links to the Vines we have already produced!

Carla Marie: https://vine.co/v/M2QaZ7zMPe1

Greg T: https://vine.co/v/MEm5zqgQgKx