This week at
Scoutmob, I’ve been working on smaller tasks rather than big projects. We sent
the first Wedding email out on Mailchimp, and I’ve been studying the reception.
From all of the information in Mailchimp, I made a document of who opened the
email, who clicked through to the website, and who unsubscribed. My boss will
now begin to target the people who clicked through in hopes of partnering with
them for paid pinning or blogging. I’ve also been learning how to use Google
Analytics, which is very interesting and useful in the Communications industry.
It allows you to see basically everything about the traffic coming to a website
such as how people get to the site, how many times one returns to the site, and
much more. I am continuously searching for any type of press/articles that
bloggers have written on Scoutmob, and I am then documenting it. Google
Analytics is a really great skill to have, so I’m very happy I’m getting
experience with it and I’m excited to use it a little bit more throughout the
rest of my internship.
One obstacle that I work on overcoming is
finding things to do when I finish my tasks. I found that when asking my boss,
he usually gives me the same answer: look for new bloggers for outreach! That
being said, in the future I’m going to do that whenever I don’t have a lot of
other work.
Overall, I think all of the
information I’ve learned recently is very interesting, and I’m looking forward
to learning more.
Stacy,
ReplyDeleteIt sounds like you are developing some really useful skills and getting exposure to some programs that will continue to serve you throughout the rest of your career. Glad that it's going so well!