Week 3 at UrbanBound: Overcoming Obstacles

Overcoming Obstacles at UrbanBound

I had another great week at UrbanBound. Minus tripping down the subway stairs, twisting my ankle, and therefore being late to work on Thursday, my weeks keep getting better and better. This week I was assigned my biggest task yet: writing an eBook. Since my supervisors really liked my writing style from my last two blogposts I wrote for them, they decided to give me an even larger writing assignment. They asked me to write an eBook titled "the 6 ways your millennial employees differ from your baby-boomer employees." This required me to do a lot of research since it is a topic I am not familiar with. After researching what my "6 ways" would be, writing an outline, and going over it with my supervisor, I was given the go to start writing. Writing the eBook took me two full days at UB, but I am really happy with how it came out, and I also learned a lot while writing it! The way an eBook at UrbanBound works is they first write a normal short blog post about the topic which they publish for everyone to see on their website (I also wrote this) and then at the end of the post they put a "call-to-action." A call-to-action is a place where the reader must put their contact information (usually just email address) in order to download the eBook which is about the blog topic and continue reading. Therefore, UB can give the contact information and send it to their sales department to target as potential clients! Since the writing portion of the eBook is done, the graphic design department is now working on making it into an infographic to really bring the piece to life. So far it looks great and I can't wait to see the finish project! I will probably post it on my blogpost next week. 

Unfortunately, I also had a somewhat challenging obstacle to face this week. Every morning when I get to work I do the social media for the day using their marketing platform, HubSpot. This requires me to post about 36 tweets/fb posts/linkedin posts/google plus posts to send viewers to UrbanBound's website and blogposts. The internet in the office was really bad this week, which made it very difficult to post all of the information and to attach the correct pictures. After work on Thursday, I received an email from my supervisor with the subject "Be careful on spelling and attachments!" At first I was very confused, but then I opened the email where she attached snapshots of my social media posts. Two of the tweets had spelling errors and one Facebook post had a picture of the twitter logo attached. While it is obviously my job to double check my work, the poor internet connection definitely caused the wrong picture attachment. I was so embarrassed and immediately responded to the email apologizing. I definitely have to be more careful for now on!